中国龙狮文化线上创新传播发展研究

The Development of Online Innovative Communication of Chinese Dragon and Lion Sport Culture

随着互联网的发展,打破传统媒体传播模式的自媒体应运而生。通过各种自媒体线上发布视频和平台直播等模式,对文化的传播以及商业模式、科学技术等的发展产生了极其深远的影响。龙狮文化是我国民族传统体育文化的重要组成部分,但在社会发展过程中已经慢慢地淡出我们的视野,主要原因是龙狮文化宣传力不足、舞龙舞狮动作和技巧在传承的过程中流失。在这种情况下,通过对龙狮文化的发展及传承现状进行调查,了解到要提高龙狮文化的发展与传承,应当不断加强龙狮文化与网络、自媒体及其他各大媒体平台的融合,充分发挥线上发展传播快而广的优势,为龙狮文化的传播以及发展提供一条广阔的发展道路。

Nowadays,with the development of the Internet,we media,which breaks the tradition,has emerged.Through various online videos released by"we media"and live broadcast on platforms,it has exerted a profound influence on and promoted the spread of various cultures and the development of business models and science and technology.The Dragon and lion sports culture is an important part of Chinese traditional national sports culture,but it has gradually faded out of our sight in the process of social development.The main reasons are the lack of publicity of dragon and lion culture and the loss of dragon and lion dance movements and skills in the process of inheritance.In this case,through the investigation of the development and inheritance status of the culture of Longshi Movement,it is understood that to improve the development and inheritance of Longshi culture,we should constantly strengthen the integration of Longshi culture with the Internet,we media and other major platforms,give full play to the advantages of fast and wide online development and communication,and provide a broad road for the dissemination and development of Longshi culture.