阳明武狮产业高质量发展研究

On the High Quality Development of Yangming Lion Dance Industry

文章运用访谈法和文献资料法,深入调查分析阳明武狮体育产业现状,发现其产业理念、产业组织结构、产业现代化程度落后等特征。结合非物质文化传承机遇、发展理念、产业振兴和民俗体育产业多元化发展机遇为阳明武狮产业提出:明确阳明舞狮产业理念、优化阳明舞狮产业组织结构改革战略、拓展产业融合体育营销,为民俗体育产业化发展提供借鉴思路。

By using the methods of interview and literature,this paper deeply investigates and analyzes the current situation of Yangming Lion Dance sports industry,and finds that its industrial concept,industrial organization structure and industrial modernization are backward.Combined with the opportunities of intangible cultural inheritance,new development concept,industrial revitalization and diversified development of folk sports industry,Yangming Lion Dance industry puts forward the path strategy of promoting the clarification of industrial concept,optimizing industrial organization structure,expanding sports marketing market and large-scale intensive development,to promote the high-quality development of Yangming Lion Dance sports,Yangming Lion Dance industry and local economy.At the same time,it provides reference ideas for the development of contemporary folk sports industry.