阈限空间与临界消费:城市书店的内在属性与经营路径研究

Liminal Space and Critical Consumption:An Analysis of the Spatial Attributes,Consumption Behavior and Business Path of Urban Bookstores

近年来,当学者们普遍以公共空间为路径阐释书店空间时,其空间属性的特殊性就被遮蔽起来。事实上,书店早已不只是销售图书的终端,亦不是纯粹的公共空间,而是演变成一种兼具精神消费与实物消费、个体消费与集体消费的阈限空间,既是群体意志与个体消费行为表达的场所,亦是某种非公非私的、具有临界性的“飞地”;既具有内在空间的生产性,亦以舒适物的形式通过正外部性形成对周边业态的促进。文章尝试以消费学为视域重新审视书店的空间属性与消费意义,进而从学理和实践两个层面探究城市书店的未来通路。

In recent years,when scholars generally use public space as a path to interpret bookstore space,the particularity of its spatial attributes has been obscured.In fact,bookstores are no longer just a terminal for selling books,nor a pure public space,but have evolved into a threshold space that combines spiritual consumption with material consumption,individual consumption and collective consumption.It is both the expression of group will and individual consumption behavior.The place is also a non-public,non-private,critical enclave;it not only has the productivity of the inner space,but also promotes the surrounding business forms through positive externalities in the form of comfort objects.This paper attempts to re-examine the spatial attributes and consumption significance of bookstores from the perspective of consumer science,and then explores the future path of urban bookstores from two levels of theory and practice.