全渠道背景下生鲜农产品供应链风险评价与控制

Risk evaluation and control of fresh agricultural products supply chain under the background of omni-channel

将辽宁省作为研究区域选取算例,基于全渠道背景建立生鲜农产品供应链风险评估指标体系,该体系包括6个一级指标及相应的21个二级指标,运用博弈论组合赋权法确定各风险权重。通过模糊综合评判法,计算出全渠道下生鲜农产品供应链风险的综合评价得分。结果表明,全渠道模式下辽宁省生鲜农产品供应链风险趋近于较高风险;风险排序最高的是质量风险,最低的是环境风险;各指标层中的企业基因差异、冷链物流技术、信息安全保护、供应链服务质量等是引发全渠道生鲜农产品供应链高风险的因素。

Taking Liaoning Province as an example,the risk assessment index system of a fresh agricultural products supply chain based on the omni-channel background was established.The system included 6 first-level indicators and 21 corresponding second-level indicators.The game theory combination weighting method was used to determine each risk weight.Through the fuzzy comprehensive evaluation method,the comprehensive evaluation score of the supply chain risk of fresh agricultural products under the omni-channel was calculated.The results showed that under the omni-channel model,the supply chain risk of fresh agricultural products in Liaoning Province tended to be higher;the highest risk ranking was the quality risk,and the lowest was the environment risk;the enterprise gene differences,cold chain logistics technology,information security protection and supply chain service quality in each index layer were the factors leading to the high risk of the omni-channel fresh agricultural products supply chain.