电商直播背景下海南香蕉品牌营销策略研究

A Study on Hainan Banana Brand Marketing Strategy in the Context of E-commerce Live Streaming

随着互联网经济高速发展而诞生的“电商直播”无疑为农产品的推广销售与品牌建设带来了诸多机遇,但同时也带来了挑战。海南香蕉如何站在“电商直播”的经济新风口中,借助电商直播提高销量、扩大知名度,实现品牌化发展是值得深思的。通过对当前电商直播背景下海南香蕉品牌营销的现状及问题进行分析,提出相应的优化策略,促进海南香蕉品牌的发展与提升。

The rapid development of the Internet economy and the birth of the“e-commerce live streaming”will undoubtedly bring many opportunities for the promotion and sale of agricultural products and brand building.but It also bring some challenges.Hainan banana stand in the“e-commerce live”in the new economic wind mouth.With the help of e-commerce live,how Hainan banana improve sales,expand awareness,and realize the development of branding is worth thinking about.This paper analyzes the current situation and problems of Hainan banana brand marketing in the context of the current ecommerce live broadcast,and puts forward corresponding optimization strategies to promote the development and enhancement of Hainan banana brand.