招商类“杀猪盘”诈骗剧本中的叙事分析——以H保健品招商骗局为例

A Narrative Analysis on the Fraud Script of Agent Investment“Pig-Butchering Scam”

近年来,“杀猪盘”诈骗的出现和蔓延,给受害者带来了情感和财产的双重损失,但受害者也并非完全被情感和话术牵制的“木偶”,尽管受骗本身看似是一种非理性决策的结果,但其中仍然存在着受害者主体性的投资决策行为,而“杀猪盘”的诈骗剧本和符号表演,潜在地影响和操控着他们决策时的心理和过程。为探讨“杀猪盘”诈骗中受害者的主动性何在,更好地防范此类诈骗的蔓延,本文以希勒的叙事经济学为理论视角,通过一起招商类“杀猪盘”,进行参与观察收集资料,尝试获得与受害者感同身受的体验,并辅以对16名受害者的访谈,总结了招商类“杀猪盘”诈骗剧本中的五类叙事:“草根逆袭”“副业刚需”“互联网创业”“健康养生”和“独立女性”,进而探讨这些叙事如何影响受害者的投资决策和行为选择。

In recent years,the emergence and spread of“Pig-Butchering Scam”has brought both emotional and property losses to the victims.However,the victims are not puppets who are completely restrained by emotions and scripts.Although the deception itself seems to be an irrational decision,there still exists the victim’s subjective investment decision,but the fraud script and symbol performance of“Pig-Butchering Scam”potentially affect and manipulate their decision-making psychology and process.In this paper,With the theoretical perspective of Shiller’s narrative economics,the author use participant observation method,then with the help of the victim’s interview,this paper summed up five kinds of narrative in the investment kind“Pig-Butchering Scam”:“Grassroots counterattack”,“Side Hustles as Rigid Demand”,“Internet Entrepreneurship”,“Health Wellness”and“Independent Female”.Then explore how these narratives affect the victims’investment decisions and individual choices.This paper argues that these five kinds of narratives provide the basis and rhetoric for the possibility of success,necessity,feasibility and ease of operation,and rationality of industry selection for the so-called investment agents,which stimulate the investment desire of the victims step by step.Ultimately,the narratives affect their investment decisions.Therefore,in view of the characteristics of“Pig-Butchering Scam”fraud always landing in financial management and investment,it is necessary to popularize more common sense of investment and financial management,increase the public’s rational investment awareness,which is beneficial to prevent the spread of such kind of fraud.