“双碳”目标下新能源汽车消费者购买意愿的影响因素实证研究

An Empirical Study on the Influencing Factors of New Energy Vehicle Consumers'Purchase Intention under the“Dual Carbon”Goal

本研究旨在为政策制定和实施提供科学依据,推动可持续发展和低碳经济的实现,促进“双碳”目标的成功实现。本研究在分析新能源汽车的市场规模、发展规划和市场前景基础上,通过问卷调查和现场访谈等方式,分析了双碳目标下政府制定的相关政策对消费者购买新能源汽车的影响机制,并通过实证分析研究了新能源汽车消费者购买意愿的影响因素,在实证分析结果上提出新能源汽车消费前景和产业发展的对策建议。

This study aims to provide scientific evidence for policy formulation and implementation,promote sustainable development and a low-carbon economy,and facilitate the successful achievement of the"dual carbon"goals.Based on an analysis of the market size,development planning,and market prospects of new energy vehicles,this study analyzed the impact mechanisms of government policies under the dual carbon goals on consumer purchases of new energy vehicles through methods such as questionnaires and field interviews.Furthermore,it investigated the factors influencing the purchasing intentions of new energy vehicle consumers through empirical analysis.Based on the results of the empirical analysis,the study proposed strategic recommendations for the consumer prospects and industrial development of new energy vehicles.