基于特征价格理论的中成药价值变量选取与测量探索

Exploration of Value Variable Selection and Measurement for Chinese Patent Medicine Based on Hedonic Price Theory

为减少当前国际药品价值定价方法在将价值转换为货币价格时存在的主观性和不确定性问题,研究基于特征价格理论,在中成药价值定价中,把制造商和支付者之间博弈后的价格作为合理价格的参考。通过建立中成药特征变量指标体系,选取和测量影响中成药价格的价值特征变量,作为建立特征价格变量与博弈价格之间Hedonic模型的理论基础和研究依据,以提高中成药价值指导定价的合理性和客观性。

To reduce the subjectivity and uncertainty present in the current international methods of drug value pricing when converting value into monetary prices,based on the hedonic pricing theory,it considers the post-negotiation price between manufacturers and payers as a reasonable price reference in the value pricing of Chinese patent medicine.By constructing an indicator system for the characteristics of Chinese patent medicine,it selects and measures the value characteristic variables that affect the price of Chinese patent medicine.It serves as the theoretical foundation and research basis for establishing a Hedonic price model between characteristic price variables and negotiation prices,thereby promoting the enhancement of rationality and objectivity in value-guided pricing of Chinese patent medicine.