数字文旅促进乡村振兴的发展模式及路径

The Model and Path for Digital Cultural Tourism to Promote Rural Revitalization

数字文旅是数字经济和数字中国的重要组成部分,发展乡村数字文旅是落实乡村振兴战略的重要引擎,有助于推动乡村旅游高质量发展与共同富裕的耦合协调发展?本文梳理了数字文旅促进乡村振兴的机遇和挑战,探讨了乡村数字文旅产业赋能共同富裕实现的机制和模式,最后提出发展路径?结果表明:(1)数字文旅已经成为乡村文旅产业发展的重要驱动因素,是实现乡村振兴目标的重要路径?(2)数字文旅与乡村振兴是相互促进的关系,数字文旅赋能乡村振兴,乡村振兴释放数字文旅发展潜力,二者形成了良性互动机制?(3)参考乡村分类方案和相关研究,提出了数字文旅促进乡村振兴的四种模式,分别是数字文旅促进城乡融合振兴模式、数字文旅促进特色村落振兴模式、数字文旅促进农文旅融合振兴模式和数字文旅促进艺术振兴模式?(4)在实践路径上,应该坚持以产品为核心,以数字技术为基础,以人才振兴为引领,以政策为保障,全面促进乡村数字文旅产业发展?本研究成果有助于丰富数字文旅和乡村振兴的研究成果,可为数字文旅赋能乡村振兴的发展提供理论参考和实践依据?

Digital cultural tourism is an important part of the digital economy and digital China.The development of rural digital cultural tourism is an important engine for implementing the strategy of rural revitalization and leading the high-quality development of China’s rural tourism in the new era,which helps to promote the coupling and coordinated development of the high-quality development of rural tourism and common prosperity.This study examines the opportunities and challenges in using digital cultural tourism to promote rural revitalization,discusses the mechanism and model for enabling the common prosperity of the rural digital cultural tourism industry to achieve digital cultural tourism in the promotion of rural revitalization,and finally proposes a development path.The findings indicate that:(1)Digital cultural tourism has emerged as a significant force behind the growth of the rural tourism sector,and is a key route for achieving the objective of rural revitalization.(2)Digital cultural tourism and rural revitalization have mutually beneficial relationships;digital cultural tourism enables rural revitalization,and rural revitalization unlocks digital cultural tourism’s development potential,resulting in a positive interaction mechanism.(3)Four models of digital cultural tourism promoting rural revitalization are proposed,considering the rural classification scheme and related research.They are the digital cultural tourism for urban-rural integration and revitalization model,the digital cultural tourism for characteristic village revitalization model,the digital cultural tourism for agriculture,culture and tourism integration and revitalization model,and the digital cultural tourism for arts revitalization model.(4)To thoroughly promote the development of the rural digital cultural tourist sector,it should adhere to the product as the core,digital technology as the foundation,talent revitalization as the leader,and policy as the guarantee.The findings of this study enrich the research findings in digital cultural tourism and rural revitalization,which can serve as theoretical references and a practical foundation for the development of digital cultural tourism to empower rural revitalization.