COVID-19感知易感性对健康风险感知、风险规避和出游意愿的影响:政府信任的调节作用(英文)

The Effect of Perceived Susceptibility of COVID-19 on Health Risk Perception,Risk Aversion and Travel Intentions:The Moderating Effects of Trust in Government

本研究考察了COVID-19感知易感性、健康风险感知、风险规避与出游意愿之间的关系,并探讨了政府信任的调节作用。研究数据通过腾讯问卷(113)和实地调研(507)两种方法收集。研究发现:感知易感性显著影响健康风险感知和风险规避,这2个变量又显著影响游客的出游意愿。健康风险感知和风险规避分别在感知易感性影响出游意愿发挥部分中介作用,它们之间的链式中介关系也得到支持。政府信任在感知易感性影响健康风险感知,以及健康风险感知和出游意愿之间有显著的调节作用。本研究对全球公共卫生危机游客出游意愿的影响因素提供了新的见解,有助于后疫情时代旅游经济复苏和目的地的营销策略制定。

This study examined the relationship between perceived COVID-19 susceptibility,health risk perception,risk avoidance,and travel intentions,and explored the moderating role of government trust.The study data were collected through both Tencent Questionnaire(113)and field research(507)methods.The results showed that perceived susceptibility significantly influenced health risk perception and risk avoidance,which in turn significantly influenced travel intentions.Health risk perception and risk aversion partially mediated the effect of perceived susceptibility on travel intentions,respectively,and the chain mediation relationship between them was supported.Government trust had a significant moderating effect between perceived susceptibility affecting health risk perception,and health risk perception and travel intentions.This study provides new insights into the factors influencing tourists’travel intentions in a global public health context and contributes to the recovery of the tourism economy and the development of marketing strategies for destinations in the post-pandemic era.