电子商务助力皮革产业的发展研究

Research on E-Commerce Helping the Development of Leather Industry

伴随着互联网的迅速普及和广泛应用,电子商务作为一种新的营销手段,在给企业带来了很多便利的同时,也给企业带来了巨大的挑战。文章针对电子商务在皮革产业发展中所面临的困境,通过培养高水平复合型专业英才、整合电子商务交易平台、优化物流运转基础设施、创新皮革产业电子商务模式等措施,为依托电子商务发展的皮革产业提出可行性建议,旨在完善皮革产业与电子商务相融合策略,帮助皮革产业转型升级,推动皮革产业朝着更加开放、包容、可持续方向发展。

With the continuous benefits of Internet applications,all sectors of society have responded positively and invested extensively to find new marketing methods,and e-commerce models have emerged as the times require.Most of the factories in the leather industry are built in the countryside where prices are close to the people.From the perspective of rural revitalization,in view of the difficulties faced by the development of e-commerce in the leather industry,this work analyzes specific problems,and puts forward feasible suggestions for the development of leather industry relying on e-commerce,using measures such as cultivating high-level composite professional talents,integrating e-commerce trading platforms,optimizing logistics operation infrastructure,and innovating e-commerce models for the leather industry.It aims to improve the integration strategy of the leather industry and e-commerce,help the transformation and upgrading of the leather industry,and promote the development of the leather industry towards a more open,inclusive,and sustainable direction.