服饰品牌的可持续发展探索——以ICICLE之禾品牌为例

Exploring Sustainable Development in Clothing Brands:ACase Study of ICICLE

文章基于探索服饰行业可持续发展的需要,通过文献研究法与案例分析法,探究ICICLE之禾品牌在设计、选材、生产、销售四个阶段的可持续实践。研究认为,ICICLE之禾品牌通过其在设计阶段的简约主义理念、选材阶段的天然原料和环保辅料的选择、生产阶段的先进环保技术和传统手工艺的结合,以及销售阶段的店铺设计和旧衣回收策略,成功实现了经济效益与环境责任的双赢,为我国服饰品牌的可持续发展提供了参考。

The paper,based on the need for sustainable development in the clothing industry,utilizes literature research and case analysis methods to explore the sustainable practices of the ICICLE brand during the design,material selection,production,and sales stages.The research suggests that the ICICLE brand has successfully realized the dual benefits of economic profit and environmental responsibility through its minimalist design concept in the design phase,the choice of natural materials and eco-friendly accessories in the material selection phase,the combination of advanced environmental protection technology and traditional craftsmanship in the production phase,and the store design and old clothes recycling strategy in the sales phase.The ICICLE brand offers a reference for the sustainable development of clothing brands in China.