乡村振兴背景下打造“活态非遗文化”的策略研究——以思南花烛为例

努力挖掘活化乡村优秀传统文化资源,以文化产业赋能乡村经济社会发展,从而全面贯彻乡村振兴战略。该文以贵州省思南县花烛为例展开论述。花烛是一种古老的民间工艺,其中以富丽堂皇的龙凤花烛为代表。花烛不仅燃烧时间长、无烟无味,包装后还可长途运输,深受广大消费者喜爱。但因其制作程序比较繁复而渐渐消失在人们视野中。在现代“互联网+”背景下,利用抖音、快手短视频对思南花烛进行传播与推广,提高花烛知名度,对花烛进行创新与改造,打开并扩宽花烛销路,紧跟时代步伐,让花烛永不没落。

Make great efforts to excavate and activate the excellent traditional cultural resources in the countryside,and take the cultural industry to empower the rural economic and social development,so as to comprehensively implement the strategy of rural revitalization.This paper takes flower candle produced in Sinan County and Guizhou Province as an example.Flower candle is an ancient folk craft represented by the magnificent dragon and Phoenix flower candle.Candle not only burns for a long time,smokeless and tasteless,but also can be transported over a long distance after packaging,which is deeply loved by the majority of consumers.However,because of its complicated production process,it gradually disappeared in people's field of vision.In the context of modern"Internet Plus",we use Douyin and Kuaishou short videos to spread and promote Sinan candles,improve their popularity,innovate and transform them,open and broaden their sales,and keep pace with the times.Let flowers and candles never fall.