广西地理标志农产品区域品牌建设问题与对策研究——基于政府与市场协作视角

广西以其优越的地理位置和丰富的农业资源,逐步形成特色鲜明的地理标志农产品集群,为区域社会与产业发展提供有力支撑。但在围绕地理标志农产品构建产业发展过程中,品牌建设仍面临质量监管、品牌力度不足等挑战。该文聚焦于广西地理标志农产品的区域品牌建设,以政府与市场协作视角,探究构建政府与市场双强引擎机制,并提出在政府强引擎维度实施阶段化、体系化、标准化建设,在市场强引擎实施市场渠道、发展资源、经营主体带动等对策,促进广西地理标志农产品区域品牌建设高质量发展。

With its superior geographical location and rich agricultural resources,Guangxi has gradually formed a distinctive cluster of geographical indications of agricultural products,providing strong support for regional social and industrial development.However,in the process of industrial development around geographical indication agricultural products,brand construction is still faced with challenges such as quality supervision,lack of brand strength and so on.This paper focuses on the regional brand construction of geographical indication agricultural products in Guangxi,probes into the construction of the double strong engine mechanism of government and market from the perspective of cooperation between government and market,and puts forward the implementation of phased,systematic and standard construction in the dimension of strong engine of the government.In order to promote the high-quality development of regional brand construction of geographical indication agricultural products in Guangxi,measures such as market channel,development resources and management main body should be implemented in the strong engine of the market.