文化接触与双重互惠:二手交易平台的“附近”建构机制

Cultural Contact and Dual Reciprocity:“The Nearby”Construction Mechanisms of Second-Hand Trading Platform

本文采用深度访谈和参与式观察,以韩国超本地化二手交易平台Karrot的中国青年用户为研究对象,探索社交网络激活和强化“附近”的机制,研究发现:其一,语言强化、惯习同频的文化接触机制激活了“附近”,中国青年得以提升韩语水平、增强文化自信、拉近与韩国社会的心理距离。其二,义务型互惠和分享型互惠的双重互惠机制强化了“附近”,中国青年通过发布-浏览、买-卖与赠予-受予关系,与“附近”的人逐步生成互惠关系,社会融入的广度和深度得以提升。本研究与“附近”、社会融入、社交网络、社会资本等相关研究进行了对话,可为个体流动、社区与社会治理提供参考。

This study applies in-depth interviews and participatory observation,to focus on young Chinese users of the Korean hyper-localized second-hand trading platform Karrot.It explores the construction of mechanisms of“the nearby”for social networks.On the one hand,the cultural contact mechanism of two-way reinforcement of language and resonance of habits and frequencies activates“the nearby”,enabling Chinese youth to improve their Korean language proficiency,enhance cultural confidence,and pull in psychological distance from Korean society.On the other hand,the dual reciprocity mechanism of obligation-based reciprocity and sharing based reciprocity strengthens“the nearby”.Chinese youth gradually generate and spread reciprocal relationships with people in“the nearby”through publishing and browsing,buying and selling,and giving and receiving relationships,enhancing the breadth and depth of social integration.This study engages in dialogue with studies on social integration,social networks,social capital,and“the nearby”and provides references and inspirations for individual mobility,community and social governance.