媒介化民族志研究的理论、方法与实践

Discussion of the Theory, Methods, and Practice of Mediatized Ethnographic Research

互联网的出现使传统的民族志研究方法发生了根本性变化,如何在新媒体语境下界定民族志研究的方法,正是近年学术讨论的热点话题。本文基于媒介化理论,把赫普的深度媒介化理论作为主要视角,提出媒介化民族志的概念,并结合这一概念对赫普等人相应的定性研究方法做了介绍,归纳了其开放性、阐释性、整体性、物质性等方法论特征。最后,结合研究案例探讨了媒介化民族志对本土化实践带来的启发性意义。

The emergence of the Internet has made fundamental changes in traditional ethnographic research methods, and how to define the methodology of ethnography research in the context of new media has become a hot topic of academic discussion in recent years. Based on the theory of mediatization, this paper takes Heap's theory of deep mediatization as the main perspective, puts forward the concept of mediatized ethnography, and in combination with this concept, introduces the corresponding qualitative research methods of Heap et al. and summarizes their methodological features such as openness, interpretive, holistic and materiality. Finally, the paper discusses the enlightening significance of mediatized ethnography to the localization practice with the research case.