文旅融合下黄河流域齐鲁村落文化的传承创新研究

Research on the inheritance and innovation of Qilu village culture in the Yellow River Basin under the integration of culture and tourism

黄河流域村落文化是中华民族传统文化的重要组成部分,蕴含着丰富的时代文化内涵。基于黄河流域齐鲁村落文化的精神内涵与文旅融合的创新性策略研究,文章运用科学、个性化、可持续发展思路,将文化和旅游产业融合创新发展,利用数字化科技手段,采用以文创产业为引领的创新发展思路传承齐鲁村落文化,既能丰富旅游文化资源,又能有效传承与保护齐鲁村落文化,为中华民族的文化传承与保护开辟新的模式。

The village culture in the Yellow River Basin is an important part of traditional Chinese culture,containing rich cultural sprites of the times.Based on the research of the spiritual connotation of Qilu village culture in the Yellow River Basin and the innovation strategy of the integration of culture and tourism,this paper applies scientific,personalized and sustainable development ideas to integrate culture and tourism industry for innovative development.Using digital technology means and innovative development ideas led by cultural and creative industries,it inherits Qilu village culture.This not only enriches tourism cultural resources,but also effectively inherits and protects Qilu village culture,opening up new models for the cultural inheritance and protection of the Chinese nation.