论大数据商业模式反垄断规制的困境与出路——以滥用市场支配地位为研究视角

The Predicament and Improvement of Antitrust Regulation on Big Data Business Model:From the Perspective of Dominant Market Abuse

以数字技术为代表的新一轮科技革命与产业革命为竞争秩序的监管和规制带来了挑战。一方面数据驱动循环效应加强了规模经济和网络效应,另一方面在大数据商业模式的影响下拥有数据控制能力的平台经营者实施的排他性交易与剥削性定价行为扰乱了公平的市场竞争机制。因此需要优化和完善反垄断法的分析框架,在相关市场的界定环节不拘泥于具体的分析工具,将数据控制能力等非价格因素纳入为界定参数的同时,需要明确“个人隐私”作为分析工具的限制。促使反垄断法能够适应社会发展变化的需求,充分发挥其在数字经济时代的调整、平衡和治理功效。

The new round of technological and industrial revolution represented by digital technology has brought challenges to the enforcement and regulation of competition order.On one hand,the Data Feedback Loops effect has strengthened economies of scale and network effect.On the other hand,under the influence of the big data business model,the exclusive transactions and exploitative pricing practices of platform operators with the ability to control data have disturbed the fair competition mechanism.Therefore,it is necessary to optimize and improve the analytical framework of the antitrust law so that the definition of the relevant market is not bound to specific analytical tools,and non-price factors such as data control capality are included in the definition parameters while the limitation of personal privacy as an analytical tool needs to be clarified.This will enable the antitrust law to adapt to the changing needs of society and to fully demonstrate its adjusting,balancing and governing effects in the era of digital economy.