全球共通:重新定义国际传播——重估国际传播的本体与时代使命

Global Communication:Redefining International Communication

国际传播如何走出经验和现象,首先在于本体的确定。将全球共通确立为国际传播的本体,是国际传播理论的一次历史性构建,也是中国自主理论体系的一次突破。既契合当下中国发展的需要,也契合地缘政治冲突加剧趋势下人类总体发展的需要。共通作为国际传播的本体,既明晰了国际传播努力的方向,也确立了国际传播的价值观,使得国际传播超越了跨文化传播、对外宣传、国际新闻、国家形象、全球传播等过去相对分立的层面和领域,得以实现更全面的融合,还明确了虚假信息、舆论战、意识形态战等一系列“反共通”行为加剧国际撕裂和碎片化的现实挑战。国际传播从信息传播走向全球共通,呼应了新闻传播学科新的时代使命,也呼应了全球紧密互联的数字时代人类文明发展和命运共同体的取向与进程。

The transcendence of experience and phenomena in international communication hinges primarily on determining its ontology.Establishing global communication as the ontology of international communication marks a historic milestone in the field and signifies a breakthrough in China's independent theoretical framework.This approach resonates with the current imperatives of China's development and the broader trajectory of human progress amidst escalating geopolitical tensions.By centering mutual understanding as the cornerstone of international communication,we elucidate the trajectory of our efforts and delineate the values guiding our field.This perspective enables international communication to surpass previous,relatively isolated domains such as intercultural communication,external propaganda,international news,national image,and global communication,leading to a more comprehensive integration.Moreover,it underscores the sobering reality that actions undermining mutual understanding-such as misinformation,public opinion warfare,and ideological conflicts-exacerbate fragmentation and discord among nations.Transitioning from mere information dissemination to embracing global communication in international communication encapsulates the new mission of journalism and communication studies.It also aligns with the developmental trajectory of human civilization and the collective destiny of the global community in an increasingly interconnected digital era.