体育彩票机构社会责任特征问卷编制与检验——基于购彩者感知视角的研究

Development and Test of Questionnaire on Social Responsibility Characteristics of Sports Lottery Institutions: Based on the Perception Perspective of Lottery Buyers

探索基于购彩者感知视角下的体育彩票机构社会责任特征,是坚持以人民为中心的新发展理念,是推动新时代体育彩票事业高质量发展的重要议题。该研究根据目的性抽样原则,通过对购彩者一对一的深度访谈,并运用质性研究编码程序、探索性因素分析和验证性因素分析等方法,构建并检验了体育彩票机构社会责任特征问卷。研究结果显示:(1)体育彩票机构社会责任特征概念模型共有5个核心维度和21个概念范畴;(2)依据质性研究结果,通过定量研究方法最终研制出包括关联度、利他动机、承诺、效果和投入度等5个维度和21个条目的体育彩票机构社会责任特征问卷;(3)问卷信效度和模型拟合度较好,可以作为评价购彩者感知视角下体育彩票机构社会责任履行情况的测评工具。整体而言,问卷的编制与检验工作既体现了坚持以人民为中心的新时代体育彩票发展思想,又体现了体育彩票机构公信力与社会责任之间“唇齿相依、互为因果”的关系,反映了当前经济社会发展对新时代体育彩票高质量发展的新要求。

Exploring the characteristics of social responsibility of sports lottery institutions based on the perception of lottery buyers is an important topic to adhere to the new development concept of people-centered and promote the high-quality development of sports lottery in the new era.According to the principle of purposive sampling,this study constructs and tests the questionnaire of social responsibility characteristics of sports lottery institutions by one-on-one in-depth interviews with lottery buyers,using grounded theory research methods,coding procedures,exploratory factor analysis and confirmatory factor analysis.The results show that:(1)The conceptual model of social responsibility characteristics of sports lottery institutions consists of 5 core dimensions,including 21 conceptual categories;(2)According to the qualitative research results,the questionnaire with 21 items in 5 dimensions including relevance,altruistic motivation,commitment,effect and engagement was finally developed through quantitative research methods;(3)The questionnaire has good reliability,validity and model fitting,and can be used as an evaluation tool to evaluate the performance of social responsibility of sports lottery institutions from the perspective of lottery buyers′perception.The compilation and inspection of the questionnaire embodies the people-centered development idea of sports lottery in the new era and the relationship between the credibility of sports lottery institutions and social responsibility,and reflects the new requirements of the current economic and social development for the high-quality development of sports lottery in the new era.