政治经济学视域下农村电子商务的发展与对策研究

Research on the Development of Rural E-commerce and the Countermeasures from the Perspective of Political Economy

随着互联网技术的兴起,电子商务的模式已经渗透到了大量农村地区。我国农村电子商务平台的规模在不断扩大的同时,国家也发布了相关政策支持农村电子商务的发展。从马克思资本循环角度上来看,农村电商的发展还存在农产品供应链薄弱,农产品品牌化程度不高,农村电商人才流失严重的问题。对此应加强基础设施建设;重视农产品质量;加大农村电商投入。只有这样,才能助力农村电商高效发展。

With the rise of Internet technology,the mode of e-commerce has penetrated into a large number of rural areas.While the scale of China's rural e-commerce platform continues to expand,relevant policies to support the development of rural e-commerce has also been issued.From the perspective of Marx's capital circulation,the weak agricultural product supply chain,low degree of brand of agricultural products,and serious loss of rural e-commerce merchants are problems existed in the development of rural e-commerce.In order to solve the problems,infrastructure construction should be strengthened,importance should be attached to the quality of agricultural products,investment in rural e-commerce should be increased.Only in this way can we help the efficient development of rural e-commerce.