南京钟山风景区数字化手绘地图体验优化研究

Research on the experience optimization of digital hand-drawn map in Nanjing Zhongshan Scenic Area

科学技术的飞速发展极大地提高了人们生活的科技含量和生活质量,也逐渐改变着人们的生活观念和生活方式。作为一种精度更高、信息更丰富、交互性更强的技术手段,数字化手绘地图逐渐成为人们旅游生活中不可或缺的信息渠道。文章基于对南京钟山风景区数字化手绘地图体验度实证调研,从功能、创新、情感、意愿等方面建立多元线性回归模型,分析游客体验度的影响模式与机制,在此基础上,提出实时更新地图信息,健全旅游反馈机制;丰富地图交互功能,创新提升旅游体验;优化地图界面设计,加强游客畅爽体验;加大旅游宣传力度,提高游客使用意愿等优化对策和发展建议。

The rapid development of science and technology has greatly improved the content of science and technology and life quality of people’s life,and also gradually changed people’s life concept and way of life.As a technical means with higher precision,richer information and stronger interaction,digital hand-drawn map has gradually become an indispensable information channel in people’s tourism life.Based on the empirical investigation of the digital hand-drawn map experience degree of Zhongshan Scenic Area in Nanjing,this paper establishes a multiple linear regression model from the aspects of function,innovation,emotion and willingness,analyzes the influence mode and mechanism of tourist experience,and on this basis,proposes to update the map information in real time,improve the tourism feedback mechanism,enrich the map interaction function,optimize the map interface design,optimize the tourism publicity and enhance the optimization countermeasures and development suggestions.