体育市场营销课程思政的理论支撑、价值塑造与育人路径探索

Exploration of the Theoretical Support,Value Shaping and Educational Path of Ideological and Political Education in Sports Marketing

课程思政建设是提高人才培养质量的重要任务,体育市场营销课程作为社会体育指导与管理专业的一门核心课程,肩负着知识传授和价值引领的双重使命。运用内容分析法、文献资料法和逻辑归纳法,剖析体育市场营销课程思政的理论基础,凝练课程思政建设的价值,深入挖掘课程内容中蕴含的思政元素,探索思政育人的课堂教学实践,实现思政元素与课程内容的有机融合,发挥体育市场营销课程育人的功能。

The construction of the curriculum on the ideological and political dimension is an important task to improve the quality of talent training.As a core course of the community sports guidance and management major,Sports Marketing shoulders the dual missions of knowledge impartation and value guidance.By the method of content analysis,literature and logical induction,this paper analyzes the theoretical basis of ideological and political education in Sports Marketing,condenses the value of the construction of ideological and political education in the course,digs deeply into the ideological and political elements contained in course content,explores the classroom teaching practice of ideological and political education,and realizes the organic integration of ideological and political elements and course content,so as to give play to the educational function of Sports Marketing.