博物馆陶瓷文创产品的开发设计研究——以景德镇中国陶瓷博物馆“千年窑火文创盲盒”为例

Research on the Development and Design of Ceramic Cultural and Creative Products in Museums:A Case Study of Jingdezhen China Ceramic Museum

近年来,新兴的博物馆文创产业发展蓬勃,在国外已经出现了一套成熟的产业链,在国内以故宫博物院、河南省博物院和湖南省博物馆为代表的一系列博物馆也掀起了现象级“文创热”。本文在综合国内博物馆文创经验以及景德镇中国陶瓷博物馆文创现状的基础上,探讨了目前的陶瓷文创产品的优缺点,并对今后陶瓷文创的开发设计提出了针对性的建议,有助于推动博物馆陶瓷文创的进一步发展。

In recent years,the emerging cultural and creative industries of museums have developed vigorously,and a set of mature industrial chain has already appeared in foreign countries,while a series of museums represented by the Palace Museum,Henan Provincial Museum and Hunan Provincial Museum have also set off a phenomenal'cultural and creative fever'.Drawing on extensive insights from domestic museum cultural creations and the contemporary state of the Jingdezhen China Ceramic Museum,this study evaluates the merits and limitations of current ceramic cultural and creative products.Furthermore,it offers specific recommendations for the future conceptualization and design of these products,aiming to enhance the progress of ceramic cultural and creative initiatives in museums.