城乡传播的问题域、内涵及意义

Problem Domain,Connotation and Significance of Urban-rural Communication

城乡传播是城乡关系在传播学领域的反映,是城乡研究与传播学研究的创新交叉前沿领域,也是建筑学、城乡规划等与传播学、社会学等学科交叉的创新前沿方向,可提供一个全新的视角来看待城乡发展、互动及转型的问题。文章一方面对城市传播、乡村传播与城乡传播之间的关系进行辨析,并基于与大众传播等传播学概念的比较,明确城乡传播的问题域;另一方面,探索城乡传播独特内涵,阐明城乡传播的独特意义及其时代语境,力图为城乡传播创新型交叉领域的研究搭建一个初步框架。

Urban-rural communication reflects urban-rural relationship in the field of communication science,as the innovative crossfrontier domain in urban-rural research and communication science,it is also the innovation frontier direction of interdisciplinary architecture,town and countryside planning,communication science and sociology,etc.,and it can provide a brand-new visual angle for treating the problem of urban-rural development,interaction and transformation.On the one hand,this paper analyzes the relationship between urban communication,rural communication and urban-rural communication,and based on the comparison with the concepts of communication science,such as mass communication,etc.,it clarifies the problem domain of urban-rural communication;on the other hand,it explores the unique connotation of urban-rural communication,clarifies the unique significance and era context of urban-rural communication,and attempts to put up a preliminary frame for the research on the innovative cross domain of urban-rural communication.