“赛教结合”教学模式在营销策划课程中的教学实践

The Teaching Practice of"Competition Education Integration"Teaching Model in Marketing Planning Courses

随着社会对应用型人才需求的不断增长,“赛教结合”已成为高效培养应用型人才的重要教学模式,同时也成为推动课程体制改革与学科体系完善的重要路径。以营销策划课程为例,结合市场营销专业的实际学情与师情,深入探索了“赛教结合”教学模式在营销策划课程中的教学实践及其效果。实践结果表明,该模式在营销策划课程中成效显著,丰富了教学内容,提升了学生的实践能力与创新思维,实现了教学方法和教学模式创新等多重教学目标,同时也为其他同类型课程提供借鉴。

With the increasing demand for applied talents,the combination of competition and education has become an important strategy for cultivating such talents,as well as an important path to promote curriculum system reform and subject system improvement.Taking the marketing planning course as an example,combined with the actual learning and teacher situation of the marketing major,this study deeply explores the teaching practice and effectiveness of the"competition teaching combination"teaching model in the marketing planning course.The practical results show that this model has shown significant effectiveness in marketing planning courses,enriching teaching content,enhancing students'practical abilities and innovative thinking,achieving multiple teaching objectives such as innovative teaching methods and modes,and providing reference for other similar courses.