文化品牌建设视阈下“江西画派”新时代创新发展路径研究——以景德镇陶瓷绘画为例

Research on the Innovative Development Path of the"Jiangxi Painting School"in the New Era from the Perspective of Cultural Brand Construction-Taking Jingdezhen Ceramic Painting as an Example

文化品牌是地域文化的集中体现,是推动文化产业、提升文化软实力的重要抓手。景德镇陶瓷绘画作为新时代“江西画派”的重要组成部分,通过分析其发展现状和存在的问题,提出了从文化品牌建设角度促进景德镇陶瓷绘画艺术创新发展,并讨论其发展路径,以进一步推动新时代“江西画派”传承与发展,促进江西文化强省建设。

Cultural brands are the concentrated embodiment of regional culture and an important lever to promote the cultural industry and enhance cultural soft power.Jingdezhen ceramic painting,as an important component of the"Jiangxi Painting School"in the new era,analyzes its current development status and existing problems,proposes to promote the innovative development of Jingdezhen ceramic painting art from the perspective of cultural brand construction,and discusses its development path,in order to further promote the inheritance and development of the"Jiangxi Painting School"in the new era and promote the construction of a strong cultural province in Jiangxi.