地域文化赋能陶瓷文创IP产品的设计策略——以资溪地域文化为例

Design Strategies for Ceramic Creative IP Products Empowered by Regional Culture-Taking the Regional Culture of Zixi as an Example

以自身设计经历为例,从政策、设计过程、设计策略三个方面对地域文化赋能陶瓷文创IP产品进行探讨。通过将文化提炼转化赋能文创IP形象,到文创IP形象数字动画的创作,再到陶瓷文创IP产品的设计,总结出相关的设计策略:以地域文化为主设计出特色陶瓷文创IP产品;注入时尚潮流元素以吸引各年龄段消费者;运用数字技术手段设计数字文创IP产品;基于文旅融合设计收集式文创IP产品。

Taking my own design experience as an example,this article explores the empowerment of regional culture in ceramic cultural and creative IP products from three aspects:policy,design process,and design strategy.By refining and transforming culture to empower the image of cultural and creative IP,creating digital animations for cultural and creative IP images,and designing ceramic cultural and creative IP products,relevant design strategies are summarized:designing distinctive ceramic cultural and creative IP products based on regional culture;Injecting fashionable and trendy elements to attract consumers of all ages;Using digital technology to design digital cultural and creative IP products;Design a collection style cultural and creative IP product based on the integration of culture and tourism.