文旅融合背景下张家口研学旅行课程开发研究

Research on the Development of Zhangjiakou Study Travel Courses Based on the Integration of Culture and Tourism

研学旅行作为“行走的课堂”,已成为国家实施素质教育改革的有效途径,在增强和提升中小学生文化自信、核心素养、地方认同感和家国情怀等方面起着重要的作用。调研张家口研学旅行发展市场需求,明确研学资源、课程主题、设计原则,以开发具有特色、质量与安全双保险的研学课程。抓住发展机遇,结合自身特色,进一步提高研学旅行认知,提升研学课程教育内涵和研学师资力量,加快研学基地建设,以保证研学旅行在张家口健康发展。

As a“walking classroom”,study travel has become an effective way for the reform of national quality education,playing an important role in enhancing the primary and middle school students’cultural confidence,enhancing their core literacy,local area identity and patriotism.This paper intends to investigate the marketing needs of study travel development in Zhangjiakou and clarify study travel resources,course themes,and design principles to develop study travel courses with distinctive features,quality and safety.Identifying its own characteristics,Zhangjiakou should seize development opportunities,further understand study travel,promote the content and value of the study travel courses,enhance the strength of research teachers,and accelerate the construction of research bases to ensure the healthy development of study travel in Zhangjiakou.