融媒体时代对农广播的发展与创新

The Development and Innovation of Agricultural Broadcasting in the Era of Integrated Media

中国人口近一半在农村,农村人口是广播媒体的主流听众。中国乡村之声作为我国第一套面向全国的对农广播频率,自开播以来,一直将“服务三农”作为根本出发点,坚持立足公益,突出服务和实用的特点,全心全意为全国农民听众提供全方位的政策、知识、娱乐、情感和文化服务,建设面向农村的公益性公共文化服务平台,打造党和政府“三农”宣传的主渠道、农村公共文化建设的主阵地。该文认为,处于新媒体大背景下,农民的生产生活与三农广播节目有着较大的关联性。

Nearly half of China's population is in rural areas,which are the mainstream audience of radio media.China Rural Voice,as the first nationwide agricultural broadcasting frequency in China,has always taken"serving agriculture,rural areas,and farmers"as the fundamental starting point since its launch.It adheres to the characteristics of public welfare,highlighting service and practicality,and wholeheartedly provides comprehensive policy,knowledge and entertainment,emotional and cultural services to the national audience of farmers.It constructs a public cultural service platform for rural areas,and creates the main channel for the Party and government to promote agriculture,rural areas,and farmers,as well as the main battlefield for rural public cultural construction.In the context of new media,the production and life of farmers are closely related to agricultural radio programs.