浅析科普推送的科学性与趣味性相统一——以“大咖揭秘”系列科普推送为例

The Integration of Efforts in Science Popularization Promotion and Interest Cultivation——Using a Series of Popular Science Works as Examples in Which Experts Provide Answers to Professional Questions

以“大咖揭秘”系列科普作品为例,探讨科普推送中实现科学性和趣味性相统一的方式。科普推送面临着平衡科学性和趣味性的难题,但通过这两者相结合的方式,可以提高公众的接受程度和传播效果。现分析了科普推送面临的困难,提出了具体的操作方法,并指出了“大咖揭秘”系列科普推送的制作过程,对科普推送实现科学性和趣味性的相统一具有一定的参考意义。

By taking a series of popular science works as examples,in which experts provide answers to professional questions,this paper explores the approach to achieving a harmonious integration of scientific knowledge and entertainment value in popular science promotion.The challenge faced by popular science promotion lies in striking a balance between scientific accuracy and engaging content;however,through the fusion of scientific concepts with enjoyable elements,it is possible to enhance public acceptance and improve communication effectiveness.This paper examines the difficulties encountered in popular science promotion,outlines specific operational strategies and details the production process for creating this expert-led series..These findings hold significant implications for effectively combining scientific rigor with captivating aspects within popular science outreach.