商誉保护的挑战与因应

Legal Challenges and Countermeasures for the Protection of Goodwill

互联网时代背景下商誉侵害呈现诋毁产业化、领域集中化和手段专业化等特征,我国商誉保护面临着维权依据混乱、侵害认定不一、机关权限不明等法律挑战,需从明晰商誉侵害的刑事罪名体系、完善行政监管规则及其配套措施、统一商誉侵害的民事司法规则等方面入手,构建全方位和一体化的商誉保护协同机制,营造良好的法治营商环境。

In the context of the Internet era,the infringement of goodwill presents characteristics such as defamation industrialization,domain concentration,and specialized means.The protection of goodwill in China faces legal challenges such as confusion in the basis for safeguarding rights,inconsistent determination of infringement,and unclear authority of organs.It is necessary to start from clarifying the criminal name system of goodwill infringement,improving administrative supervision rules and their supporting measures,and unifying the civil and judicial rules of goodwill infringement,build a comprehensive and integrated mechanism for protecting goodwill,and create a favorable legal business environment.