中国高尔夫旅游消费者行为特征研究

A Study on the Behavioral Characteristics of Chinese Golf Tourism Consume

近些年来,体育赛事和旅游的结合持续升温,高尔夫旅游作为一种融合了高尔夫球和旅游的特色产品,已经成为一种新兴的行业。由于高尔夫旅游行业的发展与高尔夫旅游消费者息息相关,因此研究高尔夫旅游消费者的行为特征对于发展高尔夫旅游业至关重要。该文基于消费者行为理论,对高尔夫旅游、高尔夫旅游消费者进行研究,以高尔夫旅游者消费动机为主要线索进行分析归纳,通过查阅和借鉴已有的量表来满足研究关于高尔夫旅游消费者的动机因素,以及不同年龄、性别、职业等对参与高尔夫旅游的差异。根据研究的结果和影响高尔夫旅游发展的因素提出建议,希望能促进高尔夫旅游行业的发展。

In recent years,the combination of sports events and tourism has continued to heat up.Golf tourism,as a unique product that integrates golf and tourism,has become an emerging industry.Due to the close relationship between the development of the golf tourism industry and golf tourism consumers,studying the behavioral characteristics of golf tourism consumers is crucial for the development of the golf tourism industry.This article is based on consumer behavior theory and conducts research on golf tourism and golf tourism consumers.The consumption motivation of golf tourists is the main clue for analysis and induction.By consulting and referring to existing scales,it meets the research on the motivational factors of golf tourism consumers,as well as the differences in participation in golf tourism among different ages,genders,professions,etc.Based on the research results and factors affecting the development of golf tourism,suggestions are proposed to promote the development of the golf tourism industry.