长白山地区冰雪文化传播的意义及对策分析

Analysis of the Significance and Countermeasures for the Dissemination of Ice and Snow Culture in the Changbai Mountain Area

北京冬奥会的成功举办再次掀起了冰雪热潮,人们对冰雪文化的关注度越来越高,带动了更多人参与到冰雪运动中。该文从丰富冰雪文化内涵,营造冰雪文化氛围,推动冰雪运动发展等方面进行了冰雪文化传播的探讨。针对长白山地区冰雪文化传播面临的困难,提出促进冰雪文化传播的具体对策。通过强化政府职能,发挥青少年传播主体作用,完善传播媒体格局等措施,实现冰雪文化传承与创新,进一步推动冰雪运动、冰雪文化和冰雪旅游产业融合发展。

The successful hosting of the Beijing Winter Olympics has once again sparked an ice and snow craze,and people's attention to ice and snow culture is increasing,driving more people to participate in ice and snow sports.This article explores the dissemination of ice and snow culture from the aspects of enriching the connotation of ice and snow cul ture,creating an atmosphere of ice and snow culture,and promoting the development of ice and snow sports.Propose specific measures to promote the dissemination of ice and snow culture in the Changbai Mountain area,in response to the difficulties faced in its dissemination.By strengthening government functions,leveraging the role of youth as the main body of communication,and improving the media landscape,we aim to achieve the inheritance and innovation of ice and snow culture,and further promote the integrated development of ice and snow sports,ice and snow culture,and ice and snow tourism industry.