以乡土文化为基点的隆宫乡品牌视觉形象设计研究

Brand Visual Image Design of Longgong Township Based on Local Culture

深入乡村调查,提炼乡情文化符号,建构乡民普遍接受的视觉形象系统,以乡土文化为基点,既是一种设计观,也是一种方法论。遵循其设计方略,隆宫乡品牌形象设计项目取得优异成果,良好的品牌视觉形象有力助推乡村振兴。

Conducting in-depth rural surveys,extracting cultural symbols of local sentiment,and constructing a visual image system that is widely accepted by rural residents,“Taking local culture as the basis”is not only a design concept,but also a methodology.Following the strategy of“based on local culture”,the design project of Longgong Township brand image has achieved excellent results,and a good brand visual image can help promote rural revitalization.