基于云计算技术的我国农产品流通未来趋势与创新策略

Future Trends and Innovative Strategies of Agricultural Product Circulation in China Based on Cloud Computing Technology

农产品流通体系在乡村振兴战略中的作用举足轻重,构建现代农产品流通体系是促进农业繁荣发展的重要内容,也是带领农民致富的关键环节。随着云计算的发展应用和国家宏观政策的调控,我国农产品流通体系不断向更加有序、高效、安全、健康、绿色和智能化的生态方向迈进。目前农产品流通的主要模式有批发市场模式、农产品超市对接模式、农贸市场模式和网络平台模式,厘清农产品流通中存在的主要障碍,提出基于云计算的农产品流通未来发展趋势,并从贸易模式、供求模式、配送模式、组织模式、产品品牌和经营机制6个方面总结了加快建设基于云计算的农产品流通体系,为完善农产品流通体系提供参考建议。

Circulation system of agricultural products plays a crucial role in China's rural revitalization strategy.Building a modern circulation system of agricultural products is an important part of promoting prosperity and development of rural agriculture,and is also a key link in leading farmers to become prosperous.With development and application of cloud computing and regulation of national macro policies,China's agricultural product circulation system is constantly moving towards a more orderly,efficient,safe,healthy,green,and intelligent ecological direction.At present,main modes of agricultural product circulation include wholesale market mode,agricultural product supermarket docking mode,agricultural trade market mode,and network platform mode.Main obstacles in circulation of agricultural products were clarified,future development trend of agricultural product circulation based on cloud computing was proposed,and acceleration of construction of a cloud computing based agricultural product circulation system were summarized from six aspects:trade mode,supply and demand mode,distribution mode,organizational mode,product brand,and operation mechanism,providing reference suggestions for improving agricultural product circulation system.