艺术融合视角下广绣与视觉传达设计的跨界交流与创新探索

Cross-Border Communication and Innovative Exploration of Canton Embroidery and Visual Communication Design from the Perspective of Artistic Integration

本文深度探讨了在艺术融合视角下,广绣与视觉传达设计之间的跨领域交流及其创新性的探索。通过分析这两种艺术形式结合的必要性与潜力,文章提出了创新的设计观念、方法以及融合应用。结合水星家纺、迪奥和泡泡玛特等品牌的合作案例,详细讨论了广绣在当代设计领域的具体应用情况。本文还探讨了广绣与视觉传达设计结合的实际操作,涉及构建广绣设计数据的云端平台、创新推出多样的广绣非物质文化遗产技艺、共同创建工艺美术大型模型以及建立广绣大师的工作室等方面。这些创新做法不只为广绣的保护和更新开辟了新的路径,同时也为视觉传达设计界带来了新的创造力。

This paper deeply discusses the cross-field communication and innovative exploration between canton embroidery and visual communication design from the perspective of artistic integration.By analyzing the necessity and potential of the combination of these two art forms,the paper puts forward innovative design concepts,methods and fusion application.Combined with the cooperation cases of Mercury Home Textile,Dior and Bubble Mart,the specific application of canton embroidery in the field of contemporary design is discussed in detail.This paper also discusses the practical operation of combining embroidery with visual communication design,which involves the construction of cloud platform of embroidery design data,the innovation and launch of various intangible cultural heritage skills of embroidery,the joint creation of large-scale models of arts and crafts,and the establishment of the studio of embroidery masters.These innovations not only open up new paths for the protection and renewal of wide embroidery,but also bring new creativity to the visual communication design industry.