国画艺术与现代平面设计的融合创新

The Integration and Innovation of Traditional Chinese Painting Art and Modern Graphic Design

社会经济快速发展的过程中,现代平面设计也迎来了新的发展机遇,创造出更多独具特色的平面设计作品。但在实际发展中,也面临着信息传达模糊、实用性偏弱、创意性不足等问题,使得设计作品的认可度不高,和预期的效果有着不小的差距。国画艺术作为传统文化的重要组成内容,其所具有的含蓄美、气势美、意境美等优点是毋庸置疑的,将其融入现代平面设计中,可赋予平面设计独特的美感、浓郁的艺术气息,推动国画艺术创新发展。本文通过对现代平面设计的现状进行探究,分析国画艺术与现代平面设计融合的必要性,提出国画艺术与现代平面设计的融合创新策略。

In the process of the rapid development of social economy,modern graphic design has also ushered in new opportunities for development,and created more unique graphic design works.However,in the actual development,it is also faced with problems such as fuzzy information transmission,weak practicality and insufficient creativity,which makes the recognition of the design works not high and has a large gap with the expected effect.As an important component of traditional culture,traditional Chinese painting has the advantages of implicit beauty,imposing beauty,artistic conception and so on.Integrating it into modern graphic design can give graphic design unique beauty and rich artistic atmosphere,and promote the innovation and development of traditional Chinese painting art.This paper explores the current situation of modern graphic design,analyzes the necessity of integrating Chinese painting art and modern graphic design,and puts forward the innovation strategy of integrating Chinese painting art and modern graphic design.