基于杏花村十二景的旅游文化创意产品设计探究

Research on the Design of Tourism Cultural Creative Products based on the Twelve Sceneries of Xinghua Village

近年来,我国文化旅游创意产业发展迅速,这不仅有利于传统文化的传承与保护,也推动了国民经济的增长。池州杏花村文化历史丰富,以杏花村十二景为研究对象,提取十二景文化元素,分析杏花村旅游文化创意产品的设计策略,进行文化创意产品设计研究,以期为杏花村旅游文化创意产品的设计提供一些理论参考。

In recent years,China's cultural tourism creative industry has developed rapidly,which is not only conducive to the inheritance and protection of traditional culture,but also promotes the growth of the national economy.Xinghua Village in Chizhou has a rich cultural history.Taking the twelve scenes of Xinghua Village as the research object,extracting the cultural elements of the twelve scenes,analyzes the design strategies of tourism cultural creative products in Xinghua Village,and studies the design of cultural creative products,in order to provide some theoretical reference for the design of tourism cultural creative products in Xinghua Village.