基于达斡尔族IP形象文创设计赋能哈拉新村文旅振兴研究

Research on Empowering the Revitalization of Culture and Tourism in Hala New Village based on the Image of Daur Ethnic IP Cultural and Creative Design

在国家重视文化创意产业推动文旅经济发展的大背景之下,全国各地景区在宣传当地文化旅游的同时大力打造IP文创产品并进行推广。本文将对达斡尔族哈拉新村文创产品发展现状及其存在的问题进行调研和分析,探究达斡尔族IP形象及文创产品设计,助力达斡尔族哈拉新村文化旅游产业。

Against the backdrop of the country's emphasis on cultural and creative industries to promote the development of cultural and tourism economy,scenic spots across the country vigorously promote local cultural tourism while creating IP cultural and creative products.This article will conduct research and analysis on the current development status and existing problems of cultural and creative products in Daur Hala New Village,explore the Daur IP image and cultural and creative product design,and assist in the cultural and tourism industry of Daur Hala New Village.