品牌价值对企业经营绩效影响的研究

Research on the Impact of Brand Value on Business Performance

品牌是针对产品、服务和文化的评价与认同,品牌价值已成为具有经济价值的无形资产和衡量企业市场软实力的核心指标。本文以2018~2022年中国上市公司品牌价值榜前100名的A股上市企业为研究样本,分析品牌价值如何影响企业经营绩效。研究发现,品牌价值与企业经营绩效之间呈现正相关关系,进一步考虑行业异质性,品牌价值对企业经营绩效的正向影响在制造业和房地产业中更为突出。

Brand is the evaluation and recognition of products,services,and corporate culture,and brand value has become an intangible asset with economic value and a core indicator of a company’s market soft power.This article takes the A-share listed companies on the Top-100 Brand Value List of Chinese Listed Companies from 2018 to 2022 as the research objects,to analyze how brand value affects business performance.Research has found a positive correlation between brand value and business performance.Further considering industry heterogeneity,the positive impact of brand value on business performance is more prominent in the manufacturing and real estate industries.