摘要
文章分析网络社群应用于高校图书馆阅读推广的价值,从推广主体、推广内容、推广对象、推广渠道4个方面构建高校图书馆网络社群阅读推广模式,并提出具体的实践路径,即引入读者流量,构建图书馆阅读社群;开展社群阅读,培养读者社群阅读思维;深化社群运营,促进社群阅读良性发展。
The article analyzes the value of online communities applying in reading promotion in university libraries, constructs a reading promotion model for online communities in university libraries from four aspects: promotion subject, promotion content, promotion target, and promotion channel, and proposes specific practical paths, which is to introduce reader traffic and build a library reading community;carry out community reading and cultivate readers' community reading thinking;deepen community operations and promote the healthy development of community reading.
出处
《图书馆工作与研究》
北大核心
2024年第6期99-105,共7页
Library Work and Study
基金
湖南省教育厅科学研究项目“后疫情时代短视频在高校图书馆阅读推广中的实践与探索”(项目编号:21C1383)研究成果之一。
关键词
高校图书馆
网络社群
阅读推广
社群
数字化阅读
Universitylibrary
Network community
Reading promotion
Community
Digital reading
