会展经济赋能新质生产力的理论机制与实现路径——以江西省为例

Theoretical Mechanism and Implementation Path of Exhibition Economy Empowering New Quality Productivity

随着经济全球化的深入发展,会展经济作为一种新型经济形态,已成为推动区域经济发展和培育新质生产力的重要力量。本文在阐述我国会展经济与新质生产力研究现状的基础上,首先从会展经济特点及其集聚新要素、强化新动能、培育新模式、拓展新业态功能等方面分析会展经济赋能新质生产力的理论机制与作用路径;其次,以江西省为例分析总结会展经济赋能新质生产力的重大意义与现实基础;最后,从“一城一展”“一产一会”助力新质生产力优化布局、“数”“展”融合催生新技术新要素新业态新模式、提升软硬环境促进会展经济与新质生产力联动发展、着力推进“会展+”引导新质生产力建链补链强链、“会”聚人才推动会展经济和新质生产力协同并进等五个方面,提出了“以展促产、以产兴展、产展一体、创新发展”实现会展经济与新质生产力融合发展的对策建议。

With the deepening development of economic globalization,exhibition economy,as a new economic form,has become an important force to promote regional economic development and cultivate new quality productivity.On the basis of explaining the research situation of exhibition economy and new quality productivity in China,this paper first analyzes the theoretical mechanism and action path of exhibition economy from the aspects of the characteristics of exhibition economy,aggregation of new elements,strengthening new momentum,cultivating new modes and expanding new business formats;secondly,take Jiangxi Province as an example to analyze and summarize the great significance and realistic basis of exhibition economy empowering new quality productivity;finally,the paper puts forward the countermeasures and suggestions of"promoting production by exhibition,promoting exhibition by production,integrating production with exhibition,innovating and developing"to realize the integrated development of exhibition economy and new quality productivity from five aspects:optimizing the layout of new quality productivity through the model of"one city,one exhibition"and"one industry,one conference";fostering new technologies,elements,formats,and models through the integration of"digital"and"exhibition"industries;enhancing the soft and hard environment to promote the linkage development of the exhibition economy and new quality productivity;working hard to promote the"exhibition plus"initiative to guide new quality productivity to build and strengthen chains;gathering talents to promote the collaborative progress of the exhibition economy and new quality productivity.