新媒体环境下政府与企业在碳减排中的演化博弈分析

Evolutionary Game of Government and Enterprise in Carbon Emission Reduction under New Media Environment

针对我国经济发展面临的碳减排问题,基于系统稳定性视角,以新媒体作为第三方监督力量,采用演化博弈的方法,构建了企业与政府的两方演化博弈模型,分析媒体报道的影响程度和真实性对博弈过程中政府和企业行为策略选择结果的影响,运用MATLAB工具对演化过程进行仿真。结果表明:在碳排放监管中,媒体的介入会改变政府和企业的行为选择,媒体的准确高效报道会有效约束企业的碳排放行为,同时,能促进政府积极监管;若媒体对事件报道的真实性低,不仅会干扰政府的监管,还会加剧企业的违规行为。建议政府要加大对媒体的引导和规范,建立和完善科学、公正、合理的媒体监督机制及营造良好的舆论环境。

Aiming at the issue of carbon emission reduction faced by China’s economic development,and based on the perspective of system stability,this paper constructs a two-party evolutionary game model between enterprises and the government by taking new media as the third-party supervision force and adopting the method of evolutionary game,and analyzes the infl uence degree and authenticity of media reports on the results of government and enterprises’behavior and strategy selection during the game process.The evolution process is simulated by MATLAB.The results show that:in carbon emission supervision,media intervention will change the behavior choice of the government and enterprises,accurate and efficient media reporting will effectively constrain the carbon emission behavior of enterprises,and at the same time,promote the government’s active supervision;if the media lacks its authenticity on reporting the incident,it will interfere with the government’s supervision,and aggravate the violation of the enterprise as well.It is suggested that the government should strengthen the guidance and regulation of the media,establish and improve a scientific,fair and reasonable media supervision mechanism and create a good public opinion environment.