基于文本分析的江苏省湿地公园游憩满意度评价研究

A Study on the Satisfaction Evaluation of Recreation in Wetland Parks in Jiangsu Province Based on Text Analysis

为优化湿地旅游产品形态与服务结构,提升游客的游憩满意度。选取江苏省国家级湿地公园作为案例地,以大众点评、马蜂窝、携程、同程4个网站的6142条有效在线评论文本为数据,利用Python语言建立模型进行文本挖掘、词频统计、高频词分析、语义网络分析和语义情感分析,并构建江苏省国家级湿地公园游憩满意度评价指标进行修正IPA分析。结果表明:游客对江苏省国家湿地公园的游憩感知以积极情感为主,但整体满意度水平一般;在满意度感知维度重要性差异上,湿地公园的生态服务价值游客满意度较高,景区设施、科普宣教、旅游商品等维度在当前亟需改进;湿地旅游带给游客的逃逸体验、审美体验和文化体验是提高游憩满意度不可忽视的重要维度。研究丰富了国家湿地公园和游憩满意度的成果,对江苏省国家湿地公园科学建设与管理具有实践指导意义。

In order to optimize the product form and service structure of wetland tourism,and to enhance the leisure satisfaction of tourists.By selecting the national wetland park in Jiangsu Province as the case site,and taking 6142 effective online review texts from four websites,namely,Volkswagen Dianping,Mare's Nest,Ctrip,and Tongcheng,as the data,the model was built by using the Python language to conduct text mining,word frequency statistics,high-frequency word analysis,semantic network analysis,and semantic sentiment analysis,and constructed the evaluation indexes of recreational satisfaction in the national wetland parks in Jiangsu province for the correction of the IPA analysis.The analysis concludes that tourists'recreation perception of national wetland parks in Jiangsu province is dominated by positive emotions,but the overall satisfaction level is average;Secondly,in terms of the difference in the importance of the perceived dimensions of satisfaction,the ecological service value of the wetland parks has a higher level of tourists'satisfaction;The dimensions of scenic area facilities,popularization of science and education,and tourism commodities need to be improved urgently in the present time;in addition,the escape experience,aesthetic experience,and cultural experience brought by wetland tourism to tourists are important dimensions that cannot be ignored to improve recreation satisfaction.The research has enriched the results of national wetland park and recreation satisfaction,and has practical guiding significance for the scientific construction and management of National wetland park in Jiangsu province.