突破“双重劣势”:数字企业国际化创新机制研究——基于最优区分视角

Breaking the “Double Disadvantage”:Study on the Mechanism of Internationalization and Innovation in Digital Enterprises——From the Perspective of Optimal Distinction

数字企业国际化创新面临来源国劣势和新进劣势共同作用所带来的“双重劣势”挑战,为突破“双重劣势”,数字企业必须拟定有效的国际化创新战略,在“差异化”和“合法性”之间取得平衡。本文以TikTok进军美国市场的成功经验为例,运用最优区分理论提炼出了数字企业国际化创新战略演化模型。研究发现:数字企业通过反应式协同平衡数字平台的差异化与合法性进而突破“新进劣势”,借助前瞻式协同平衡数字平台的差异化与合法性进而打破“来源国劣势”,最终占领国际市场。研究结论从最优区分视角为数字企业国际化创新提供了系统的分析框架和管理启示。

Digital enterprises face the challenge of “double disadvantages” resulting from the combined effects of disadvantages from the source country and new entrants in international innovation.To overcome these “double disadvantages”,digital enterprises must devise effective international innovation strategies that balance “differentiation” and “legitimacy”.It took the successful experience of TikTok's entry into the US market as an example,and extracted a model of the evolution of international innovation strategy for digital enterprises using the optimal distinction theory.The research findings reveal that,firstly,digital enterprises break through the “new entrant disadvantage” by balancing the differentiation and legitimacy of digital platforms through reactive collaboration.Secondly,by leveraging proactive collaboration to balance the differentiation and legitimacy of digital platforms,digital enterprises overcome the “source country disadvantage” and ultimately dominate the international market.These findings provide a systematic analysis framework and managerial insights for the international innovation of digital enterprises from the perspective of optimal distinction.