社交媒体中的知识共建:基于健康视频的大数据分析

Knowledge Co-construction in Social Media:Big Data Analysis Based on Health Videos

科学哲学的实践转向强调将研究焦点从科学的“成果”转移到科学的“过程”上。社交媒体时代,科学知识的传播已成为影响人们日常决策的重要资源,其价值也得到日益关注。文章基于社交媒体中知识共建的理论框架,将个体知识需求特征与集体知识的构建相关联,通过自然语言处理技术来分析中文健康视频的用户评论数据。研究发现,观众获取知识的方式不仅仅是观看视频,也会依据其知识背景和经验来通过评论重构知识。这一过程突显出公众互动中扩展认知和整合知识的特征,为理解社交媒体中的科学知识传播与知识共建提供了新的视角和方法。

The practice turn in the philosophy of science emphasizes shifting the research focus from scientific"products"to scientific"processes".In the age of social media,the dissemination of scientific knowledge has be-come a crucial resource affecting people's daily decisions,and its value is increasingly recognized.Based on the theoretical framework of knowledge co-construction in social media,the article associates the characteristics of in-dividual knowledge need with the construction of collective knowledge,and analyzes user comment data of Chinese health video through natural language processing technology.The study finds that viewers acquire knowledge not only by watching videos but also by reconstructing knowledge through comments based on their knowledge back-ground and experience.This process highlights the characteristics of cognitive expansion and knowledge integration in public interaction,and offers new perspectives and methods for understanding the spread of scientific knowledge and knowledge co-construction in social media.