基于哈佛分析框架下物流企业的财务分析——以YD股份为例

Financial Analysis of Logistics Enterprises Based on Harvard Analysis Framework --Taking YD Corporation as an Example

YD股份是集快递、物流、电子商务配送和仓储服务为一体的全国网络型品牌快递企业,服务范围覆盖国内国际多个地区。文章采用哈佛分析框架,选取2019—2022年财务指标作为研究数据,通过定量与定性相结合的方法,对YD股份进行战略分析、财务分析、会计分析和前景分析,归纳总结YD股份当前发展优势和发展困境,浅析YD股份如何在物流行业蓬勃发展的背景下抓住机遇和突破口,并提出加强品牌特色建设、推动企业智能化转型、优化资产结构等对策。

YD Corporation is a national network brand express delivery enterprise that integrates express delivery,logistics,e-commerce distribution,and warehousing services,covering multiple domestic and international regions.This paper adopts the Harvard analysis framework and selects financial indicators from 2019 to 2022 as research data.Through a combination of quantitative and qualitative methods,YD Corporation conducts strategic analysis,financial analysis,accounting analysis,and prospect analysis.The paper summarizes the current development advantages and difficulties of YD Corporation,and analyzes how YD Corporation can seize opportunities and breakthroughs in the context of the booming logistics industry.The paper also proposes measures such as strengthening brand characteristic construction,promoting enterprise intelligent transformation,and optimizing asset structure.