中华传统文化普及图书的策划与推广--以《中华传统文化百部经典》为例

The Planning and Promotion of Popular Books on Traditional Chinese Culture--Taking One Hundred Classics of Chinese Traditional Culture as an Example

《中华传统文化百部经典》作为一套立足学术、面向大众的中华传统文化普及读本对传统经典进行了全新的阐释。文章从丛书的选目、编纂、解读等方面,探析《中华传统文化百部经典》的编撰出版特点,围绕《中华传统文化百部经典》在传统文化阅读推广的具体实践,提出阐发典籍里的中国精神,融合地域文化,强化馆社结合等经典阅读推广策略,为经典阅读推广工作提供参考。

Based on academics and oriented to the public,as a set of popular books on traditional Chinese culture,One Hundred Classics of Chinese Traditional Culture provides a brand-new interpretation of traditional classics.The article analyzes the compilation and publication characteristics of One Hundred Classics of Chinese Traditional Culture from the aspects of selection,compilation and interpretation of the series,and focuses on the specific practice of the One Hundred Classics of Chinese Traditional Culture in traditional culture reading promotion.And the article proposes the reading promotion strategies of expounding the Chinese spirit in the classics,integrating regional culture and strengthening the combination of libraries and publishing houses,so as to provide references for the classic reading promotion.