基于CiteSpace的我国图书馆营销研究可视化分析

Visual Analysis of Library Marketing Research in China Based on CiteSpace

为探究我国图书馆营销研究现状、研究热点与发展趋势,以1993-2022年中国知网期刊数据库北大核心期刊与CSSCI期刊中收录的关于图书馆营销研究的文献为研究对象,运用CiteSpace分析软件对我国图书馆营销研究的分布特征、主题特征与研究趋势进行可视化分析,展望图书馆营销领域的发展方向,以期为我国图书馆营销领域的理论与实践研究提供参考。

In order to explore the current status,research hotspots and development trends of library marketing research in China,this paper takes the literature on library marketing research included in the core journals of Peking University and CSSCI journals in CNKI journal database from 1993 to 2022 as the research object,and uses CiteSpace analysis software to visually analyze the distribution characteristics,theme characteristics and research trends of library marketing research in China,Looking forward to the development direction of library marketing,reference for theoretical and practical research in the field of library marketing in China is also provided.